Sound X Color
See how we integrated Las Vegas’ best creative forces under one roof.
Client
MGM Events and Nightlife
An 11,000 sq ft. three-room musical epicenter located in the heart of Park MGM, On the Record is an ode to hanging out in record stores while delivering a world-class speakeasy and nightclub experience.
Our Roles
- Artist Management
- Event Production
- Marketing Strategy
Challenges & Solutions
Sound X Color is an interactive artistic experience that incorporates music, art and culture.
DJ Crykit, MC MP Art and Artist B-Boy Smurf are 3 powerhouse creatives with distinct specialties that wanted to take it to the next level. We fostered a relationship with them and began to handle the business and operations of the Sound X Color brand, so they could focus solely on their respective artistic visions.
On the Record wanted a successful event concept with heavy support from Vegas locals to relaunch their industry Wednesdays. With our downtown connections, we saw a unique opportunity. The Las Vegas downtown community is rooted in art, fashion, and music – they are staunch supporters of Crykit, Art, and Smurf, so we developed a strategy to bring the downtown community to the Las Vegas strip.
Results
Sound X Color is a flagship event platform that unites diverse communities through a shared creative experience.
