Wednesday Spin

June 16, 2022

Learn how we safely pivoted entertainment programming during the Covid-19 Pandemic.

ClIent:

MGM Resorts International

MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings.

OUR ROLES:
  • Music Curation
  • Talent Management
  • Digital Marketing
  • Video Production
  • COVID Safety Protocols
Challenges and Solutions:

In early 2020, Las Vegas was completely shut down due to the Covid-19 pandemic––our artists and entertainment partners had zero revenue coming in. The city was under strict lockdown with no live entertainment outlets for people quarantined at home. We needed a safe entertainment concept to keep our venue partners and artists afloat during an unprecedented time.

We converted the MAC Agency office into a fully functional streaming studio with green screen, custom imagery, and professional audio/video equipment. The goal was to keep our artists working and the MGM venues alive while their doors were closed.

“Wednesday Spin” was born. A weekly live entertainment stream engineered to keep artists performing and people isolated at home entertained. We worked in concert with MGM marketing to stream on IG/Facebook Live while creating watch parties on all MGM properties’ Facebook channels.

We implemented a brand new concept, “QR code shout-outs and song requests”, to keep our artists, venues and audience communicating safely by digitizing guest interactions.

Results:

The most watched weekly entertainment livestream in Las Vegas: 51K views on April 22, 2020 and 53K views on May 5, 2020.

ABC13 Morning Blend

DJ Aktive talks about headlining “The Wednesday Spin” by Park MGM. LINK

FOX5 MORE

Mell Starr talks about spinning live on the @parkmgm Instagram account and his experience having and recovering from coronavirus. LINK

Contact

MAC Agency is a full-service entertainment resource agency providing diverse DJ & live entertainment talent in addition to support for small-or-large-scale properties, corporate functions, and a broad scope of events. We have experience in high-volume food & beverage venues, various entertainment concepts and the hospitality industry.

Contact
Las Vegas Office
Bookings
Worldwide